Dialog Group / AdValiant

Dialog Group, Inc. has announced the completion of its merger with the online performance marketing network AdValiant, Inc.

AdValiant runs an affiliate network through its own proprietary platform VALTRACK and has developed several new highly customizable online technologies that enhance advertising and marketing performance. The merger will add to Dialog Group's existing suite of technology and data-based solutions and services that enable marketers to effectively advertise, generate leads, and manage customers.

AdValiant will become one of Dialog Group's three operating units along with Data Dialog and Dialog Group Communications. Dialog Group will consolidate its online media group and Mymedcenter.com into AdValiant. Mymedcenter.com syndicates medical and health content to 87 national TV and radio stations Web sites. AdValiant will also continue to offer co-registration, lead generation, search engine optimization, Adialogin and media buying. Data Dialog will provide data services, consumer surveys, lead generation, list management, direct marketing services as well as data compilation and append. Dialog Group Communications will offer communication services, account services, creative, CRM, and interactive.

(c) BUSINESS WIRE