Cars.com / NewCars.com

Cars.com, the fastest growing online automotive marketplace, today announced that it has acquired NewCars.com, a leader in automotive sales lead generation. The acquisition expands cars.com's presence in the new car market and enables the company to expand its dealer-advertising offering. Cars.com is a division of Classified Ventures, a strategic joint venture owned by six leading media companies. Terms of the transaction were not disclosed.

NewCars.com is one of the industry's largest generators of new car automotive purchase requests, and derives prospects from Search Engine Marketing initiatives across name-brand search engines. By using its proprietary key word management and bidding system, NewCars.com targets true vehicle intenders and effectively drives these shoppers from search to sale by connecting them with dealers.

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