CheetahMail / Harvest Solutions

CheetahMail, an Experian company, announced today the acquisition of Harvest Solutions, a premier provider of web site analytics. Through this acquisition, CheetahMail will seamlessly integrate Harvest's innovative web analysis and reporting software, now called SiteClarity, with its email platform to help companies effectively manage customer communication delivered through the internet.

According to a recent JupiterResearch report, "The ROI of Email Relevance," 41% of marketers plan to deploy tools to incorporate clickstream into their e-mail targeting tactics in the next 12 months.

CheetahMail will offer its email marketing and SiteClarity web analytics solution as a fully integrated offering as well as distinct products. In addition to offering SiteClarity, CheetahMail will continue to maintain its existing partnerships with other leading web site analytic companies, helping clients to achieve greater online success.

The acquisition is consistent with Experian's strategy to acquire complementary technology businesses that add further depth to Experian's broad product reach. Terms of the acquisition were not announced.

(c) PRNewswire