DoubleClick / Klipmart

DoubleClick Inc., the premier provider of digital advertising technology and services, today announced that it has acquired Klipmart, the USA's largest provider of online video advertising and management solutions for web publishers, agencies, and marketers. The acquisition puts DoubleClick at the forefront of the rapidly emerging online video market and will accelerate industry innovation in digital video and emerging advertising formats.

Klipmart brings to DoubleClick a strong record of creative innovation, video service and relationships with the community of creative agencies. The combination of those assets with DoubleClick's industry-leading ad management and workflow platform for digital media creates a comprehensive rich media solution suite for video and non-video enhanced ad units. Klipmart products and technologies will remain available to all clients on both DART and non- DART platforms.

The acquisition highlights DoubleClick's commitment to providing a digital media platform integrating the management and measurement of all rich media, display and search channels. Media agencies will benefit from a combined source of technology, service and reporting through the combination of Klipmart's video and DoubleClick's DART Motif and DART ad management technologies. Creative agencies will continue to benefit from the video advertising innovation and campaign flexibility from Klipmart's full-serve customer service and quality assurance, backed by DoubleClick's operational reliability, global reach, scalability and technology infrastructure.

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