Carlyle / Global Media

US private equity giant The Carlyle Group has acquired a significant minority stake in Munich, Germany-headquartered Global Media, an internet marketing agency. Further details regarding the size of the stake and financial details were not disclosed.

Global Media offers online services including search engine optimisation, key word advertising and online media planning. The company currently has 200 customers across Europe. These are mainly mid to large-size brands or companies including AOL, eBay and lastminute.com. Global Media has subsidiaries in the UK, France, Italy, Scandinavia, Russia and Korea.

The investment was made through Carlyle's European technology fund, Carlyle Europe Technology Partners. The fund is dedicated to small buy-out transactions and growth capital investments in European technology companies with an enterprise value of €25m to €250m.

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