MTV / Quizilla.com

MTV, the TV channel owned by US media group Viacom, announced the acquisition of Quizilla.com, a California online, user-generated community of original teen authors.

The authors, who are 14 years and up, create and share quizzes, fiction, non-fiction, poetry, polls, and other creative content. The website was acquired from Gorilla Nation Media, on behalf of the Nickelodeon/MTVN kids and family group.

Quizilla is a top-five online destination for female teens and will join the MTVN kids and family digital portfolio that includes popular teen sites The-N.com and NeoPets.com.

Quizilla.com drew 3.1 million unique visitors globally during September, 2006, according to comScore Media Metrix. By combining Quizilla and the The-N.com's The Click embedded video player, the Nickelodeon/MTVN Kids and Family Group will provide its teen female audience with a 360 degree, multi-platform entertainment experience and an unprecedented platform for creating and sharing creative content with their peers.

Founded in 2002, Quizilla originally launched as a site that helped users create, maintain and share only quizzes. As user-generated content became more popular, it evolved into a creative community for exchanging a wider variety of self-published works, including original fiction and nonfiction, poems, and journals. Quizilla users today can create an original work, share it with friends, post on social networking sites such as MySpace, and view feedback from other readers. Users can also post photo albums, play games, and read horoscopes.

(c) MergerMarket


At 12:51 PM, Anonymous Anonyme said...

Quizilla can be a great way for older teens to share their perspective in a variety of ways. It offers a creative forum for original creations while receiving feedback. Despite the site's best efforts to control it, users can readily find some objectionable content that is violent, overly sexual, and full of expletives. Parents concerned with what their teens are reading or submitting should regularly monitor their use and discuss what is and isn't appropriate. QUIZILLA in theory is an interesting and creative place to hang, but it can have a dark side.

- Projet Habitation


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