Time / Golf.com

Magazine giant Time Inc. said Monday it has acquired golf news Web site Golf.com for an undisclosed amount, giving the company the widest print and online reach in the sport.

Time, whose magazines range from Sports Illustrated to Southern Living, said it acquired Golf.com and the company that operates it, SirenServ Inc., from a group of owners including founders NBC Universal Inc., New York Times Co. and private investors.

Golf.com has an average of 1.3 million unique visitors monthly. The site carries coverage of news and developments from the PGA, Champions and Nationwide tours, including hole-by-hole leaderboard results. The site also sells a fee-based membership program that allows eligible golfers to track playing performances.

The site will join Time's existing portfolio on the sport, including Golf magazine, GolfOnline, Sports Illustrated Golf Plus and SI.com's Golf Plus.

Time Warner shares rose 1 cent to $17.08 in morning trading on the New York Stock Exchange.

(c) AP


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