16.1.06

Emblaze / Smart Content

Emblaze Ltd, the telecom vendor group, announces that it has entered into an agreement to acquire majority interest in Israeli based software technology company, Smart Content, developer of highly advanced technology for Content-Push over wireless and IP networks to mobile devices and personal computers.

Smart Content's technology is considered to be the "missing link" that will allow users to receive real-time personalized content directly on their devices personal computers. Their current FreeMate technology automatically collects information from the web, routes, and "pushes" a variety of digital content pre-defined as relevant by any mobile or PC user. Such technologies are essential as content and vital information are converging into everyday lives and devices as users demand relevant content to be present and directly available to them at all times without thinking or doing anything in order to actually get it. The trend is towards receiving quick updates, accurate information and personalized content at work, at home and on the move.

Emblaze intends to drive the FreeMate technology roadmap to be adapted into the mobile environment and physically embedded into Emblaze Mobile devices over the coming year which will create a significant advantage of its devices over potential competition and will create a new class of terminals that address the mobile needs beyond a regular voice call.

(c) BUSINESS WIRE