ValueClick / Web Marketing Holdings
ValueClick, Inc. today announced that it has agreed to acquire privately-held Web Marketing Holdings, Inc. (dba Web Clients), a performance-based marketing services company that generates leads for advertisers through its own online content, affiliate network and opt-in email database, for approximately $141 million. ValueClick also announced today that it has agreed to acquire privately-held E-Babylon, Inc., a leading online retailer of ink and toner products through its 123Inkjets.com and 411Inkjets.com websites.
Web Clients will give ValueClick immediate scale in promotional and industry-focused online content and will expand the Company's existing lead-generation and opt-in email channels. Web Clients' websites complement ValueClick's Media, Commission Junction, Hi-Speed Media, Search123, and Pricerunner businesses, and can be leveraged across the Company's online marketing services portfolio and advertiser base. E-Babylon will expand ValueClick's e-commerce channel and provide the infrastructure to support all of the Company's e-commerce initiatives.
(BUSINESS WIRE)
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