Yahoo! / Right Media

Yahoo! Inc, the Nasdaq-listed Internet company, today announced that it has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange.

Under the terms of the agreement, which follows Yahoo!'s 20% strategic investment in Right Media in October 2006, Yahoo! will acquire the remaining equity interest in Right Media for approximately USD 680m. Shareholders will be paid in approximately equal parts cash and stock, and Right Media options and similar equity awards will be assumed by Yahoo!.

The Right Media Exchange is the industry’s largest emerging online advertising exchange, and as publishers increasingly turn to exchanges to monetize their ad inventory, this acquisition will help Yahoo! establish a leading position in this large, attractive and fast growing segment of the online ad market.

Right Media’s open exchange will facilitate a frictionless model where buyers have equal opportunity to engage with the largest, most valuable audiences and to extract the maximum value from their campaigns and sellers can access an enormous pool of advertisers and foster competition for their inventory to maximize revenue. Yahoo! will increase its participation in the Right Media Exchange both as a buyer and seller to help increase liquidity in the exchange while empowering publishers and advertisers to generate more value for themselves within this vibrant marketplace.

(c) Company Press Release


At 11:50 PM, Blogger merjoem32 said...

Looks like Yahoo! and Google are getting it on when i comes to buying companies that will give them an edge. Both of these massive companies have really cashed in on the Internet advertising market. I wonder who will come on top when all is said and done.


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