Google / DoubleClick

Google, a listed California search engine company, said it will acquire DoubleClick, a New York digital marketing technology and services, for USD 3.1bn in cash.
DoubleClick was acquired from California-based private equity firm Hellman & Friedman, along with JMI Equity and management.

The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services. Both companies have approved the transaction, which is subject to customary closing conditions, and is expected to close by the end of the year.

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