D&B today announced that it has acquired
AllBusiness.com, Inc. for approximately USD 55 million.
AllBusiness is an online media and e-commerce company that leverages its proprietary publishing platform and a broad range of content to help users run their small businesses.
The AllBusiness acquisition directly supports D&B's strategic stake of growing its Internet business. AllBusiness will enhance D&B's Internet capabilities while expanding its advertising-based revenue stream. In addition, the acquisition will provide a significant opportunity to market D&B's product offerings and quality business information to new and existing customers.
The company has an existing base of more than 2 million unique monthly visitors, and it monetizes its traffic through online display advertising by national advertisers. The AllBusiness acquisition also provides a platform to generate cross-selling opportunities for D&B products aimed at small business professionals, which is the key online market that D&B serves today.
Given the timing of this acquisition, AllBusiness will have no impact on D&B's 2007 financial guidance. AllBusiness is expected to generate approximately USD 10 million of incremental revenue for D&B in 2008. D&B will leverage its financially flexible business model to absorb the approximately USD 0.06 of dilution associated with the acquisition in 2008 without impacting its previously announced 2008 operating income or EPS outlook. The Company expects AllBusiness to be accretive to earnings in 2009.
(c) mergermarket.com
